Santa Barbara Ocean Friendly Restaurant Project

Award Period
to
Award Amount
$25,000
Agency Name
Zegar Family Foundation
Award Number
SB180192
PI First Name
Douglas
PI Last Name
 McCauley
MSI People
Area/s of Research
Marine Conservation, Policy and Education
Abstract

In collaboration with the Benioff Ocean Initiative and the Surfrider Foundation, two graduate-level UCSB students will be employed for the summer of 2018 to lead the launch of an Ocean Friendly Restaurants (OFR) program in Santa Barbara. The OFR program helps restaurants minimize their impact on the ocean by adopting practices that reduce single-use plastic waste, maximize energy efficiency and conserve water. As part of their scope of work, the interns will:

  • Implement the OFR communication strategy that was developed by students in the Bren School Communication Capstone during the spring of 2018
  • Enroll new restaurants in the OFR program and maintain restaurant relationships through the registration process
  • Plan and administer surveys to quantify restaurants’ plastic waste reduction achieved through the OFR program
  • Design and implement a public outreach campaign around OFR, including writing press releases, assisting to develop graphics on ocean plastics, and creating social media and website content
  • Plan public events at OFRs, including a program launch event and events celebrating key program milestones (e.g. 25, 50, 75 restaurants enrolled)
  • Assist with training and overseeing Surfrider OFR volunteers, including coordinating restaurant outreach and maintaining a shared database of restaurants
  • Collaborate with local nonprofits, government bodies, and green business certification programs as needed